Getting dressed up in lolita is a lot of fun - but it's a lot of work and not the most comfortable, and it's really not appropriate for every situation.
Many lolitas then turn to other more casual cute Japanese fashions. There are a number of labels out there for styles under this very wide umbrella (for example, himekaji, otome-kei, Larme-kei), but they're all about being cute in a very wearable sense.
The transition between dressing in lolita and dressing casual cute can be tough for those who entered the general world of fashion through lolita. Lolita is a very structured, rule-centric fashion, while other fashions tend to be much more open-ended. For this reason, a lot of lolitas feel lost when trying to create outfits outside of the rules and confines of lolita fashion.