New Year's - the biggest holiday in Japan! It's full of customs and traditions...including fukubukuro, literally translated as "lucky bag", also known in English as lucky packs.
What's a fukubukuro?
Traditionally, they're deeply discounted mystery grab bags filled with leftover stock from the year before. Because it's considered bad luck for a shop to keep old stock into the new year, they stuff these bags full to get rid of everything quick. Nowadays, many shops do what they call "happy bags", where they make special items specifically to sell at New Year's and the contents are not a mystery.
This was my second year going fukubukuro shopping in Osaka (the first was during a visit 4 years ago), and I purchased 3 for myself: An Another Angelus (F.i.n.t's sister brand), Swimmer, and Innocent World. I also purchased one for my friend as part of my shopping service from Leur Getter, and she so generously offered the opportunity for me to post photos of it as well!
In recent years, many shops have begun offering reservations for fukubukuro, to cut down on the craziness at opening on release day. If you're in Japan when they begin reservations, it's a really great option to cut down on stress and waiting time! I reserved both the An Another Angelus and Leur Getter bags beforehand and picked them up on January 2nd.
Now what you've been waiting for - the reveals!